Given the cost to the business of customer churn, one approach to prioritizing is to determine if the user is an existing customer and focus on her. Another approach is to use the person's social influence to determine whom to respond to first. One such rating service is Klout which measures a user's network reach and their ability to leverage it on platforms such as Twitter, Facebook, Pintrest, WordPress, and many more. Many social media tools, such as HootSuite, enable the employee to see a user's Klout score as part of the tweet and filter and sort tweets using this as criteria.
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