Pleasure as a motivator can apply to the development of commercially useful innovations as well. Studies of the motivations of volunteer contributors of code to widely used software products have shown that these individuals too are often strongly motivated to innovate by the joy and learning they find in this work (Hertel et al.
2003; Lakhani and Wolf 2005). 5 Users' Low-Cost Innovation Niches An exploration of the basic processes of product and service development show that users and producers tend to develop different types of innovations. This is due in part to information asymmetries: users and producers tend to know different things.
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