Hagamos un ejercicio numrico para determinar cuantas tasas de caf ( de margen alto) se deben de vender mensualmente para cubrir slo el costo del alquiler de una tienda en una ciudad que est pasando por un boom inmobiliario y en donde una tienda de 150 m2 en Surco rondara los US 5,500 de renta mensual. Me parece que existe un error en la identificacin del producto. Starbucks no vende caf o galletas su producto es una sala cmoda.
Starbucks vende comodidad.
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